During Apples 2Q earnings call, Apple’s COO acknowledged that Apple is considering changes to the App Store so that they help level the playing field when it comes to 99 cent apps, and $29 dollar apps.  Here is the quote from Tim Cook:

“As you know, today we do it by type of app and also have show popular apps and top-selling apps, et cetera,” Cook said. “We realize there’s opportunity there for further improvement and are working on that.”

Apple Insider provides a post that details a lot more information about the call.  So, what can Apple do to really improve the App Store?  Here are a few ideas on how I think they can do it:

1. Allow sub categories - This will allow users to filter down the list of apps within a category.  This would really help in the games category
2. Ratings Sort - Allow users to view a list of apps based on rating, not just free, paid, and release date.
3. Provide Preview Period – create an automatic demo mode that is available for every app.  Apple could eaily track this within the iPhone and allow users to try the game out for  a certain time period.
4. Genius - bring over Genius from iTunes but for app store purchases.  This little service could make recommendations based on past purchases
5. Improve Social Network – Improve the social network around app ratings and follow the model that Amazon uses by creating top reviewers, and have these reviews provide more weight to how the game is factored into qualifying for the top cateogires

What do you think?  How do you think Apple can improve the App Store?